IDTR
- sector
- management consulting
- client
- IDTR
- scope
- logo, brand guidelines and website
- year
- 2022
IDTR is a management consultancy in Araraquara, Brazil, that works from inside its clients: it integrates its team into the company's culture and into the management flow of the business. We designed the logo, the brand guidelines and the website.
the name already carried the mark
IDTR opens with ID, and a fingerprint is the oldest form of identification there is. We took the client's own fingerprint, vectorised it, and the result became the logomark. The same shape carries the icon, the favicon and the background pattern.
sabedoria, criatividade, protagonismo
The client's own words about the primary colour served as the brief for the palette. Wisdom, creativity and protagonism, which the consultancy treats as the client taking the lead in its own change.
the system in numbers
Rules written so the client can produce material without a designer in the loop.
- 70/30the recommended proportion between lilac and gold, or the inverse in some applications
- 2colour ramps of ten tones each, with the 500 tone as the brand value
- 12sections in the brand guidelines, from logo design to merchandising
the five modules
Each one is contracted on its own or alongside the others, and the website had to make that clear.
Projetos
Planning and running complex projects, scoped around career, company and strategic HR.
Talentos
Assessment and people analytics, so the return on human capital can be measured.
Educação
Training programmes built for the company's own culture and performance indicators.
Gestão
A top-down review of how the company is run, delivered as a diagnosis with prioritised actions.
Vendas
A review of the sales process, with prioritised suggestions and metrics for the team.
Método HumanizaDor®
The method that holds the five together: integrated, agile, cyclical and modular.
a guide for the people who will use it without us
IDTR produces its own material between projects. The guidelines set the proportion between the two colours, the protection area measured in letterforms, the minimum size in pixels and three explicit misuses, so a marketer can produce material that still reads as IDTR.
Does your brand only work in your head?
Logo, brand guidelines and design system so it works the same everywhere.