Brand
Logo, brand guidelines and design system
A logo and a PDF do not survive contact with a real team. Six months later the colours drift, the type is inconsistent, and nobody can say which version is correct.
We deliver the identity and the machinery that holds it. Logo and its variations, a written brand guide covering voice as well as visuals, and a design system with tokens and components built in Figma so the rules are enforced by the file rather than remembered by a person.
The system is what makes the brand hold. Semantic tokens sit between components and raw values, so changing a colour never means editing a component. A marketer can produce on-brand material without a designer in the loop, and what comes out still looks like you.
On one product the system ran to 182 variables and a 34-page manual, which is what let the identity travel beyond the app without losing shape.
what you get
Logo and variations, brand guide, design system with tokens and components, and editable source files.
where it fits
A new brand, or one that works in the founder's head and nowhere else.