Covered
- sector
- insurance, mortgage technology
- client
- Covered
- scope
- website, design system, brand guide, marketing collateral and sales decks
- period
- since 2025
Covered builds home insurance into the systems banks and lenders already use to originate mortgages. The buyer is a financial institution.
the problem
Selling infrastructure into that market generates continuous design demand: partner announcements, conference materials, sales decks, email campaigns. Each piece was being produced individually. The constraint was design availability, and the content calendar had bent to fit it.
what we delivered
A complete redesign of the website. A design system built for the marketing surfaces, where changing one colour variable updates the whole site. A brand guide with the rules the system applies. Collateral for social, events and email, and the decks used by the sales team. Squad22 leads the design decisions across all of it.
why the system came before the campaigns
The design system and brand guide are the leverage. Everything else is an instance of them. The rules had to be permissive enough for a marketer to produce on-brand material without a designer in the loop, and firm enough that the output stayed recognisably Covered. Next to a partner's brand, inconsistency reads as a credibility problem.
what stays after
A design partner working ticket to ticket becomes a permanent constraint on the client's team. The work that outlasts an engagement is what reduces the team's dependency on the partner.
Need a website that keeps up with the business?
Custom built, live in weeks, with hosting and upkeep included.